PROFESSIONAL CONFERENCES

Travel⁺ Exhibition 2026 – Professional Conference of Turizmus Kft.

Date: 19 February 2026
Duration: 9:00–12:45
Venue: Hungexpo F1 reception building
(Budapest, 10 Albertirsai út, 1101.)

Following the traditions of the previous years, the event starts again with a professional day, which offers an excellent opportunity to cultivate professional contacts, to establish new partnerships and to learn about the current trends in the market. The organisers have once again asked our publisher, Turizmus Kft., to organise the conference, which strongly defines the professional character of the event.

Speakers will present national and international examples of efforts and solutions that can play a significant role in harnessing the positive effects of physical activity and active living on tourism.

Be part of this inspiring meeting and learn first-hand about the latest trends and developments!

PROFESSIONAL PROGRAM

8:30 – 9:00 Morning networking
Informal networking with key stakeholders of the tourism industry

9:00–9:05 Opening – Turizmus Kft.
Introduction to the focus and key questions of the morning

9:05–9:20 Destination in focus: Croatia
New developments, season extension, thematic products and slow tourism – how does a successful regional player think?
Ivana Herceg, Director of the Croatian National Tourist Board

9:20–9:35 KTH – the most favourable loan schemes for stakeholders in the tourism sector
Gusztáv Láving, CEO of Kisfaludy Tourism Credit Centre

9:35–10:05 | Implementation of digital destination management in the Balaton destination
Dr. Péter Princzinger, Managing Director of the consortium leader VisitBalaton365 Nonprofit Ltd.

10:05–10:25 | Regional loyalty programme, innovative card system in the Balaton destination
Dániel Dámosy, Professional Lead commissioned by the consortium leader Balaton Integration and Development Agency Nonprofit Ltd.

10:25–11:05 | Coffee break

11:05–11:45 | Tourism Café I. – Concrete support for businesses
5+1 benefit package for the hospitality and events sector
Balázs Erdélyi, Hungarian Confectioners’ Association; Dr. Péter Princzinger, Hungarian Tourism Association Foundation; Rudolf Semsei, Hungarian Hospitality Employers’ Association; Roland Sívó, National Association of Tourism and Catering Employers

11:45–12:20 | Tourism Café II. – Tourism through the lens – Authenticity, reach, conversion – what does the industry expect from influencers, and what do they expect from brands?
Dóra Bozsik, Influencer Marketing Director, PFR Group · Regina Galambos-Parti, Destination Manager of Budapest, Visit Hungary