Let’s meet between 19-22 February 2026!
47th TRAVEL EXHIBITION
The 47th Travel+ Exhibition has come to an end. More than 23,000 people visited the HUNGEXPO Budapest Congress and Exhibition Centre over the four days of the event, which included several exhibitions and professional events. According to the feedback of the exhibitors, this year the number of interested customers for products and services increased and many deals were signed.
Hungary’s largest tourism fair, which has been called the Travel+ International Tourism Exhibition and Adventure Festival for the second year in a row, welcomed visitors on more than 30,000 square metres of space, along with the Budapest Boat Show, the Caravan Salon and the E-bike Test&Show. Overall, 250 exhibitors from 35 countries were satisfied on the closing day.
There were also long queues at the conference organised by Turizmus Kft. (Tourism on new wings: strategic steps for development and innovation), which focused on health, sport and active lifestyle and their links with the different areas of tourism. Speakers presented national and international examples of efforts and solutions that can play a significant role in harnessing the positive impact of physical activity and active lifestyles on tourism.
Hungarian tourism closed a record year in 2024 with more than 44 million overnight stays and 11% more visitors than in the previous year. This was among the announcements made at the conference of the Budapest Chamber of Commerce and Industry (BKIK) on the opening day of the exhibition. At the event, entitled “The Future of Tourism in Hungary“, data-driven planning and the use of artificial intelligence were among the key topics discussed.
The exhibition has also focused on the new forms of tourism, which have recently become increasingly popular among travellers. This year, the latest and most innovative tourism development trend, smart tourism, was at the centre of the exhibition’s professional and public programmes. Another central theme was active tourism again this year.
The organisers of the 47th Travel Exhibition supported the players of the tourism sector with a new form of meeting, the so-called speed business meetings. These B2B business meetings brought together travel agencies, foreign and domestic destinations, service providers and key players in the tourism industry to exchange experiences and make deals. The feedback from participants showed that the new format worked: a number of concrete business agreements were established.
The serious interest of the visitors is shown by the fact that, in addition to the services sold, several boats exhibited at the Budapest Boat Show and numerous motorhomes of the Caravan Salon were also sold.
This year, the exhibition featured a foreign country and a domestic region: the Foreign Guest of Honour this year was Slovakia, the country of surprises, which presented itself with a beautiful large stand, 17 exhibitors and a number of curiosities and tastings. This year, the Hungarian Guest of Honour was the Balaton in Four Seasons and VisitBalaton365 (the official destination management organisation of the Hungarian Sea).
Many people visited the exhibition’s islands of adventure, where, in addition to popular travellers, a wide range of stage shows and destinations, visitors were given a taste of the relationship between tourism and virtual reality, as well as offers from health, festival and ski tourism operators. This year, for the first time, the organisers set up a sustainability island and an island for travel agents and travel insurance companies, where market players could meet directly with their prospective clients.
The Blogger Corner was a big success again this year; as was the Roadless Festival, with backpackers giving talks; and the Africa Expo.
The E-bike Test&Show, which was a novelty two years ago, was accompanied by great interest: thousands of people tried out the electric bikes on the dedicated 3000 square metre test track.
In the Caravan Salon, where camping was again the focus: exhibitors presented the latest caravan and motorhome trends, tents and equipment. Visitors were able to view over 50 caravans and motorhomes from 20 exhibitors. The success of the event was reflected in the number of vehicles that found a home this year.
Watch our summary short film of the 2025 exhibition and relive the best moments of the event!
TRAVEL EXHIBITION 2024
At the 46th Travel Exhibition, more than 200 exhibitors from 45 countries and 6400 professionals attracted a total of 30,000 visitors, together with the Budapest Boat Show, the Caravan Salon and the E-bike Test&Show.
Take a look at our short film of the exhibition of 2024 and enjoy the highlights of the show!
