The Travel Expo is 40 years old this year. The event has reached the age at which we must consider what we have achieved so far and what changes are needed. Throughout these past four decades, the Travel Expo has remained Hungary’s leading tourism trade fair. Professionals regard it as the season-opening event and as the must-see professional forum, while tourists view it as an experience as well as a source of information. During this time, however, the internet has conquered this space, changing our travel and booking habits. The Travel Expo must change as well, and this is what our 2017 exhibition is all about.
A single goal was kept in mind while the exhibition was rethought: the event must provide an experience. But how could this be achieved? Here we summarise the most important changes made:
The focus of the programs is to be on our foreign guest of honour. Even upon entering, you will be welcomed by other sights you have become accustomed to. We want to influence your every sense, and our goal is that the visiting of the exhibition itself provides its visitors with a travel experience.
Active Tourism is one of the fastest growing segments within the tourism field. The time has come in which the exhibition pays greater attention to it, while at the same time taking the first step in breaking down the fair according to themes.
One of the main aims of the redesign of the Travel Expo is to increase the number of visitors by improving its visitor mix. Young people have thus far kept a distance from the fair, but we are going to change this. Travel discounts are being offered specially to members of Generation Y to attract them to the event.
The communications of the Travel Expo are also breaking with tradition. Bold, creative, target group-specific campaign with fewer channels and a more focused appearance in its media mix characterise the Travel Expo 2017 advertising campaign, which will now place a greater emphasis on the internet, smart devices and social media.
Of course, among the many innovations, some things will not change. The Travel Expo 2016 participation fee and the visitor admission ticket price will both remain unchanged. Our successful professional day and programs will also be held, and will only be strengthened. The 2017 date and venue remain the same as well: again in the first days of spring, between 2-5 March in the HUNGEXPO Budapest Fair Centre, where we hope to see you. Our new, dynamic team of young people experienced in travelling as well as organising exhibitions is ready to hear from you over the phone or in written form. Get your early-bird discount until 31st October 2016! You can find a number of answers to your questions in the Application Form or browse our website.
We look forward to seeing you at the new and improved Travel Expo!
Mr. János Rafay